Project goal We were contracted by Biblica to build a consumer engagement campaign for their project, Community Bible Experiment. To maximize exposure for their campaign we arranged to feature the project to 3800 participants at the 2011 National Youth Workers Convention. Strategy We were confident this was a product the audience would respond strongly to [...]
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Augmented reality is continuing to morph the way people engage with their devices. This idea is fantastic. And it unleashes a whole new genre of travel. It’s one thing to take the tour. It’s another to take the tour and then stand in the same spot as the crew and watch the scene unfold, on [...]
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As people get used to using QR codes, designers are getting more ingenius in how they integrate them into their campaigns. Here are a few of my favorites. 1. Moving mouth video 2. The backstage pass 3. DIY code out of Legos 4. Faceless activism What’s a creative use you’ve seen?
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QR Codes are popping up everywhere. From magazine ads to airport billboards to live events to street art. And now that services like bit.ly offers QR Codes for free on any link anywhere, you can really have some fun creating an urban scavenger hunt for your next outing or even gorilla marketing campaign. Here’s how [...]
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This announcement went out to iOS developers today from Apple: iOS 4.2 is coming this November. With iOS SDK 4.2 beta, you can add exciting, new features to your apps including the capability to print directly from iPad, iPhone, and iPod touch. iPad apps can now take advantage of multitasking, Game Center, iAd, and more. [...]
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